Determine The Value Of Your Offering
What should you charge?
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We wasted a lot of time and energy reinventing the wheel with every single new offer – and I wasn’t happy that potential clients waited much longer than necessary for their offers.
For me, professionally, this was a turning point.
As a logical person, this was exactly the kind of challenge that intrigued me – it needed solving. Diving deeper into the world of pricing
Janene studied to become a Certified Pricing Professional, being among the first few dozens of people awarded with the certification. She had the chance to work with pricing in different contexts and companies, at one point traveling around the world helping teams to take their pricing strategy to the next level. Typically when I stepped into a meeting room to kick-off the next pricing project, I’d introduce myself: “Hi I’m Janene. I’m here for the pricing project.” Most often the person would say, “Yeah. I know you. You’re the pricing lady!”
That nickname stuck with me. So did the passion for pricing. Although I had written a business plan and thought about having my own business, the thought of it was quite scary. Years later, after a burnout, when I started exploring other career paths outside the corporate environment, the idea of building my own pricing consultancy returned. She started channeling this passion to help small businesses adjust their pricing in a way that allows them to grow and become more profitable.
Meet The Pricing Lady